New Market Report: Rtds/High-Strength Premixes in Germany

From: Fast Market Research, Inc.
Published: Thu Oct 23 2014

Sales of RTDs/high-strength premixes continued to be driven by growing demand for flavoured alcoholic drinks as well as by the growing demand for convenience. The largest type of RTDs/high-strength premixes continued to be wine-based RTDs, which accounted for 55% of total volume sales and registered 3% volume growth in 2013.

Competitive Landscape

The leading individual player in RTDs/high-strength premixes continued to be Bayão Getränke GmbH, which held a 16% volume share in 2013 due to the appeal of its long-drink inspired RTDs. Bayão RTDs are available in two flavours – Caiprinha and Cuba Libre – which are both highly popular long-drink flavours in Germany. This has helped Bayão to reach a leading position in RTDs/high-strength premixes immediately after its introduction in 2011.

Industry Prospects

RTDs/high-strength premixes are expected to post moderate volume growth over the forecast period. Sales will continue to be driven mainly by growing demand for lighter and sweeter alcoholic drinks, as well as the growing demand for convenience. However, unit prices are expected to register a slight tendency to decline due to manufacturers’ attempts to support volume sales through price promotions, as well as fierce competition from private label products, resulting in largely stagnant constant value growth.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Germany?
* What are the major brands in Germany?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

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