"Cat Food in Ireland" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Oct 23 2014

Based on provisional 2014 estimates, cat food in Ireland is expected to register very marginal growth of 1% both in volume and 2% in value terms. Sales of €48 million are predicted for 2014. It should be noted that growth is due to a surge in the popularity of cat treats and also a rise in demand for both premium and economy brands.

Competitive Landscape

There was little movement in cat food shares overall in 2013, with Mars continuing to lead brand sales in 2013 with a 44% value share, down one percentage point on 2012. Its Whiskas and Kitekat ranges were the top two selling brands in the category. The company also remained the leader within cat treats, accounting for 73% of value sales in this growing category with its Dreamies and Whiskas Temptations brands.

Full Report Details at
- http://www.fastmr.com/prod/882178_cat_food_in_ireland.aspx?afid=301

Industry Prospects

Cat food is predicted to experience a very slight decline in value sales over the forecast period with sales of €47 million at constant 2014 prices in 2019. While economic conditions are expected to improve in Ireland, consumers will continue to buy economy priced brands as the quality improves to rival mid-priced alternatives. Unit prices are likely to fall back when measured in terms of constant 2014 prices to encourage spending, particularly in mid-priced brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Ireland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Ireland?
* What are the major brands in Ireland?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Cat Food in Canada
- Cat Food in New Zealand
- Cat Food in Finland
- Cat Food in Austria
- Cat Food in China

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