"Cider/Perry in Kenya" now available at Fast Market Research

Cider consumption in Kenya remained low, with consumers not aware of the cider products available in the market. Little to no advertising was carried out during the year, leading to little knowledge about the product, and overall low growth levels in this category.

Competitive Landscape

Distell Winemasters Ltd dominates the Kenyan cider category with a 47% total volume share in 2013. Its leading brands are Hunter’s Extra Dry, Hunter’s Pure Gold and Savanna.

Industry Prospects

To promote competition in this category, local manufacturers will be expected to roll out their own brands to grow their revenues as the beer category, and the alcoholic drinks market in general, becomes crowded, and cider provides an alternate revenue stream.

Full Report Details at
- http://www.fastmr.com/prod/881793_ciderperry_in_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Kenya?
* What are the major brands in Kenya?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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