"Cider/Perry in Germany" now available at Fast Market Research

Cider/perry continued to grow in popularity in Germany in 2013 but remained a small niche overall. The key problem of cider/perry in Germany is that it tends to be viewed as a type of beer although it is actually more similar to wine. In a beer-drinking country such as Germany, this image is not very favourable as consumers – particularly males – tend to prefer the distinct taste of beer.

Competitive Landscape

The strongest player in cider/perry in Germany remained Heineken Deutschland GmbH, which is present with the two well-known brands Strongbow and Bulmers. Each brand held a volume share of over 20% in 2013, which meant that Heineken’s total volume share reached 46% that year. Strongbow and Bulmers are the best-known cider/perry brands in Germany, and benefit from a high presence in on-trade outlets.

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Industry Prospects

Cider/perry is expected to continue to grow in popularity among German consumers but remain a small niche category in actual terms. Overall volume sales are expected to reach 1.9 million litres in 2018 – still only a fraction of the 11 billion litres of alcoholic drinks expected to be sold in the same year in Germany.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Germany?
* What are the major brands in Germany?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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