Market Report, "Pet Products in Austria", published

The health and wellness trend is not only influencing developments in pet food, but also pet products. In Austria, pets are generally considered to be part of the family and their owners’ desire to maintain their health and wellbeing helped to raise demand for pet healthcare and pet dietary supplements. In addition, by maintaining the health of their pets through these products, owners also expect to keep expensive veterinary bills to a minimum.

Competitive Landscape

Private label remained a very strong influence in pet products in Austria in 2013, accounting for 44% of total retail value sales. This position was primarily due to the dominant position of private label in cat litter, a category that accounted for 47% of total retail value sales in pet products during 2013.

Industry Prospects

Pet products is expected to increase in value at a CAGR of 1% in constant 2014 terms over the forecast period. Growth in the category is set to be driven primarily by pet healthcare and pet dietary supplements, although other pet products is also expected to support growth to a certain degree. The companies active in the category are likely to target demand for value-added products as these generate higher margins and are more lucrative. The forecast period is likely to see high numbers of innovative products being launched which target the specific needs of certain pets such as joint health and peak performance, as well as products targeted at specific age groups such as incontinence relief for older pets. Sales of pet healthcare and particularly pet dietary supplements are still at relatively low levels in Austria and for this reason these categories maintain strong growth potential, especially given the general health and wellness trend which is becoming more apparent in the pet care industry generally.

Full Report Details at
- http://www.fastmr.com/prod/882185_pet_products_in_austria.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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