Market Report, "Jewellery in Turkey", published

Turkey’s Banking Regulation and Supervision Agency took the step of banning instalment plans for various products during 2013, including food, gasoline, telecommunications contracts and jewellery. This formed part of Turkey’s new credit card regulations during 2014 as the government sought to place restrictions on the country’s high rate of inflation and current account deficit. After the ban on instalment plans for jewellery purchases came into effect during January 2014, many jewellers began to return some of their point-of-sale machines to banks in order to avoid paying the fees which are associated with the use of these devices amidst decreasing sales.

Competitive Landscape

Atasay Kuyumculuk San ve Tic AS led jewellery in Turkey in 2013 with a 7% value share. This was the result of new outlet openings, intense television advertising campaigns, especially during the days preceding special days, and increased sales through its ‘Tent Sale’ promotion during the year. Atasay has expanded the number of outlets in which it conducts its ‘Tent Days’ and it organised the event in Istanbul, Ankara, Adana and Eskisehir during 2013. The company has also increased its value share further after the bankruptcy of the former leading player in the category, Goldas, in 2013. 2013 was the fourth consecutive year that the company organised its ‘Tent Sales’.

Full Report Details at
- http://www.fastmr.com/prod/888837_jewellery_in_turkey.aspx?afid=301

Industry Prospects

Jewellery in Turkey is expected to increase in value at a CAGR of 2% in constant 2014 terms over the forecast period. The expected decrease in the rate of special tax levied on gold and diamond to 20% could result in reductions on the final price of real jewellery during the forecast period, thereby boosting demand. If the ban on paying for jewellery in instalments is lifted during the forecast period, as predicted, this could also benefit sales of real jewellery during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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