Gardening in India - New Market Report

Gardening has always been a popular activity in much of India, but it has not been very commercialised to date. In rural areas and small cities, gardening enthusiasts get the necessary items for gardening for free from nearby areas, such as soil and plants. Also, tools used for agriculture are also used for purposes of gardening in rural India. In most cases where people have large personal lawns, they prefer to have a gardener to trim, water and other similar maintenance activities. The majority of gardening products sales originate in urban areas, as rural people use tools and products for both agriculture and also gardening.

Competitive Landscape

Bosch leads in gardening, with a 1% value share in 2013. Within gardening, power tools was one of the most developed categories, with Bosch, Hitachi India Trading and Black & Decker India operating across the country. In gardening power tools, Bosch enjoyed the highest value share, with 33% of value sales.

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Industry Prospects

Gardening is expected to grow during the forecast period, due to the combined effect of an improving Indian economy and the growing interest amongst urban customers in gardening activities. Gardening is expected to grow at a 3% CAGR, at constant 2013 prices, during the forecast period.

Gardening Market Research

Analyse key trends and developments in India for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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