Depilatories in Saudi Arabia - New Market Report

There is a strong tradition for female hair removal in Saudi Arabia, partly due to the country’s hot climate, but also due to Islam recommending the frequent removal of body hair. However, sales of depilatories continued to be constrained by the popularity of other hair removal methods in Saudi Arabia, particularly sugaring. Sugaring has a strong tradition in the country, and is widely available from salons, and also in the form of often inexpensive at-home treatments. Threading and waxing at salons is also popular, whilst there was strong growth in sales of women’s shavers during the review period, with these products also posing growing competition to depilatories. There was also growing popularity of more permanent forms of hair removal during the review period. Laser treatments were notably offered by a widening range of salons, and were seeing growing interest amongst middle- to high-income women. Consequently, sales of depilatories reached just SAR166 million in 2013, or a 1% share of overall beauty and personal care.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Depilatories in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* What is the most prevalent format in hair removal products?
* What are the key product development trends in razors and blades?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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