Just Published: "Fragrances in Saudi Arabia"

A fatwa was issued in June 2012 by Dr Ali Ahmed Mashael, Grand Mufti at the Department of Islamic Affairs and Charitable Activities in Dubai. This stated that Muslims can use alcohol-based fragrances, due to the proportion of alcohol in fragrances being low. Whilst the fatwa stated that cautious Muslims could use oil-based fragrances which are alcohol-free, it also stated that the use of alcohol-based fragrances would not affect the purity of a Muslim’s prayers. This fatwa thus encouraged many Saudi consumers to expand their purchases of fragrances to include alcohol-based fragrances from prestigious global brands, such as Estée Lauder’s Tom Ford and DKNY.

Competitive Landscape

Arabian Oud defines traditional Saudi fragrances for many consumers, and was the clear leader in fragrances throughout the review period. The company accounted for a 34% value share in 2013. It benefits from its history and strong premium image. It also benefits from diversification, offering a widening range of gender-specific and Western-style fragrances during the review period, whilst continuing to retain its credibility within premium Arabic fragrances.

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Industry Prospects

Saudi Arabia is expected to benefit from a further marked rise in tourist arrivals during the forecast period, with a CAGR of 12% in terms of incoming tourist numbers. The government is keen to encourage growth in travel and tourism, and will thus continue to invest in infrastructure, aiming to offer tourists an enjoyable stay. There is expected to be a particularly strong rise in religious tourism, although strong retail development in Saudi Arabia will also attract many tourists seeking luxurious shopping during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Saudi Arabia?

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