Market Report, "Croatia Consumer Electronics Report Q4 2014", published

From: Fast Market Research, Inc.
Published: Wed Oct 29 2014

Development of Croatia's consumer electronics market has been overshadowed by the challenging economic environment in the country, which has seen GDP contract in real terms between 2010 and 2013. Declining consumption, high unemployment, currency depreciation and fiscal austerity continue to squeeze demand for devices, countering the positive impact of some technology trends such as adoption of smartphones, tablets and smart TVs. BMI believes big-ticket items such as TVs and PCs remain hardest hit by the economic challenges fac ing Croatia, leaving the handset market as the outperforming sub-segment. While there have been many challenges, we forecast stronger economic performance from 2015, which, when combined with declining average selling prices in several key product categories and the compara tively low penetration rates, should drive spending growth in the latter years of our forecast.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: USD527mn in 2013 to USD497mn in 2014; -5.8% in US dollar terms. Challenging economic conditions are keeping consumers away from big-ticket purchases, while the shift in the composition of sales to cheaper tablets is an additional squeeze on the growth of sales value.

AV Sales: USD266mn in 2013 to USD279mn in 2014; +4.7% in US dollar terms. Demand for smart TVs is boosting growth, but cannibalisation of digital cameras and standalone mp3 players by multi-functional smartphones is a drag on performance.

Handset Sales: USD277mn in 2013 to USD289mn in 2014; +4.2% in US dollar terms. The handset market is expected to fare better in a challenging macro environment due to lower average selling prices.

Key Trends & Developments

The Croatian smartphone market has been outperforming the general consumer electronics market, and we expect this trend to continue in the medium term. Data from leading mobile operator T-Mobile show smartphone penetration in its subscription base reached 32% at the...

The Croatia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Croatia.

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