New Market Research Report: Fragrances in Hong Kong, China

Fragrances witnessed a stronger current value growth in 2013 than 2012 with consumers' rising acceptance of fragrances. This was in view of consumers' rising image consciousness that saw them more willing to use fragrances to improve their overall grooming. The influx of tourists in Hong Kong, China, particularly Mainland Chinese, also boosted the performance of fragrances, given the lower product prices and strong price discounts in Hong Kong, China.

Competitive Landscape

Calvin Klein Cosmetics Co stagnated in value share at 6% whilst retaining its leadership in fragrances during 2013. The player's long-standing lines such as Eternity for Men managed to sustain its leadership in fragrances. Furthermore, the player was consistent in new product innovations at the end of the review period that adequately answered consumers' demand for novelties.

Industry Prospects

Fragrances is expected to register a positive constant value growth over the forecast period. More consumers will evolve into habitual fragrance users in the forecast period in view of their image consciousness. This is so as to ensure that they smell good at all times, which will enhance their overall grooming. Influx of tourists in Hong Kong, China will also benefit the performance of fragrances, in view of the competitive prices offered at perfumeries.

Full Report Details at
- http://www.fastmr.com/prod/887706_fragrances_in_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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- The Future of the Fragrances Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- Female Fragrances Market in Hong Kong to 2017
- Male Fragrances Market in Hong Kong to 2017
- Unisex Fragrances Market in Hong Kong to 2017
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