Now Available: Cafes/Bars in Brazil

McCafé registered an exceptional performance within chained cafés/bars in 2013, mostly related to its expansion in terms of opening stores in the year and registering current value growth above the average for the review period. It increased from 82 outlets in 2012 to 124 units in 2013, mainly in cities where McDonald’s was not present. McCafé has included breakfast items appreciated by Brazilians, such as espresso coffee and French bread with butter among others, and at very competitive prices.

Competitive Landscape

Anheuser-Busch InBev was the leading GBO within chained cafés/bars in 2013 with a 17% value share. The GBO also registered the largest increase in value share within chained cafés/bars in 2013, mostly due to the excellent expansion of Nosso Bar. With low investment required, existing bars have also adopted this type of franchise, which contributed to rapid expansion in terms of the number of outlets.

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Industry Prospects

Cafés/bars is expected to register a moderate performance over the forecast period, with sales set to grow at a CAGR of 3% at constant 2013 prices. This is as a consequence of maturity, particularly of the largest category of independent cafés/bars.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Brazil market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Brazil?
* What are the major brands in Brazil?
* What are the growth prospects for specialist coffee shops in Brazil?
* How important are traditional cafés or bars to the foodservice landscape in Brazil?
* How are domestic specialist coffee shop chains fairing against multinational chains?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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