"Footwear in South Korea" now available at Fast Market Research

Family-matching footwear becomes a key trend as in apparel. Thus, brands that only have children's footwear or adult's footwear are less popular compared to those that have a full product line-up available for all ages. Many families would match up with footwear because South Korea consumers think it is charming and bonds the family. In addition, parents like to dress their children to look like grown-ups. Brands that carry footwear for a wide range of ages tend to have more of such products. For instance, Agabang is a brand that focuses on childrenswear and children's footwear. Agabang products are mostly designed so that even by looking at the pattern only, consumer can tell it is made for children. On the other hand, brands like Ugg offer the footwear design for adults and children. Popular children's footwear is just like that of adults, only in smaller sizes.

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Competitive Landscape

adidas Korea led sales in 2013 supported by high growth of sports footwear demands. International brands are preferred in sports footwear where as local brands are preferred for formal footwear. Due to the long history in sports footwear, international brands have knowledge of sports footwear and possess strong brand power. Thus, Nike, adidas and Asics are the top brands in sports footwear brands. As for formal footwear such as stiletto high heels and men's footwear, local brands such as Tandy and Saera dominate. Local brands adapt to domestic lifestyles better than international brands. South Korean consumers take more time walking on cement whereas in foreign countries, more carpets are installed in their homes. Thus, the international brands' sole in the footwear is weaker than that of local brands. Local brands finish the sole with rubber material so it can last longer on cement floors but many international brands are made from leather material which wears out easily.

Industry Prospects

Footwear is expected to remain stable over the forecast period. Footwear that can show individuality and uniqueness will continue to be popular. For instance, footwear that sells not a pair, but three units is noticeable. Each unit has either different colour or pattern or drawing. Consumers can match in three different types as per their mood each day.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.



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