Market Report, "Computers and Peripherals in China", published

2014 was a year intermingling both challenges and opportunities for the computer industry in China. The continuous rapid development of mobile devices such as tablets and smartphones caused mounting threats to traditional computer products, especially the desktops, which saw retail volume sales decrease by 10% in 2014. In addition, the upgrading speed of computer products had begun to slow down, which resulted in the decelerating retail volume growth of laptops as well in 2014. However, the long-term shift of user habits that more consumers skipped personal computers to directly purchase mobile devices such as tablets brought new driving forces and wide development space to the computer industry in China.

Competitive Landscape

Lenovo (China) further consolidated its leading position in computers in 2013, accounting for a 30% total retail volume share, an increase of two percentage points on 2012. To cater to the diversified consumers’ preference, the company had a wide product portfolio in computers under a series of subbrands including IdeaPad, IdeaCentre and ThinkPad. The company also continued to focus on launching new products to catch up and even lead the market trends. For example, Lenovo launched the new Yoga tablet with Android 4.3 operating system in the first half of 2014. Furthermore, the company also strengthened its leading position through intensive cooperation with the leading distributors such as Suning.

Full Report Details at
- http://www.fastmr.com/prod/888642_computers_and_peripherals_in_china.aspx?afid=301

Industry Prospects

Retail volume sales of computers and peripherals is expected to increase at a 2% CAGR over the forecast period, thanks to the steady demand for these devices, especially from consumers in rural areas where the manufacturers are projected to penetrate into. Laptops is likely to be one of the substantial growth engines for computers and peripherals as more consumers are expected to trade up to laptops from desktops with the rising disposable income and the projected price cuts on laptops. Tablets and other portable computers is set to post the fastest retail volume sales growth at a CAGR of 14%, which will likely be a significant growth driver. However, due to the growing maturity of the market and relatively large base, computers and peripherals is expected to witness a much slower retail volume CAGR over the forecast period compared with the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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