Bags and Luggage in Turkey - New Market Research Report

Bags and luggage is set to increase by 10% in current value over the forecast period due to rising purchasing power and the growing number of women in the Turkish workforce as well as the recent opening of numerous new shopping centres. Moreover, rising levels of fashion consciousness among Turkish consumers boosted demand for low-priced bags and luggage sold in apparel specialist retailers outlets. Rising disposable income levels also allowed consumers to travel more frequently, which had a direct positive effect on sales of luggage. However, growth rates in bags and luggage are set to be slower in 2014 than the current value CAGRs recorded over the entire review period due to the influence of the 2013 Gezi Park demonstrations, which had an overall negative influence over retail sales throughout the second half of 2013 and the first half of 2014.

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Competitive Landscape

Desa Deri San ve Tic AS remained the indisputable leader in bags and luggage in 2013. As the distributor of the Samsonite brand, Desa generated much of its sales through the strong performance of the Samsonite brand in luggage and business bags as well as through its local handbag and luggage brand Desa. Desa has national coverage and operates 90 retail outlets across Turkey. In November 2012, the company expanded its design team as a part of the expansion of its branding activity.

Industry Prospects

The effects of the unstable economic and political environment in Turkey is set to be seen more clearly over the first two years of the forecast period with stagnant wages, high inflation and reduced consumer purchasing power all set to take their toll on demand for bags and luggage. However, despite the expectations that economic recession will have a major influence over life in Turkey during the early stages of the forecast period, bags and luggage is expected continue recording positive growth as there is increasing participation in athletics and sports among the Turkish population, more women in the workplace and growing demand for bags which can accommodate specific consumer electronics devices. Over the course of the forecast period, value sales of bags and luggage are expected to increase at a CAGR of 5% in constant 2014 terms, a slower rate of growth than what was recorded during the review period due to consumer price sensitivity and the willingness to delay purchases until the economic situation improves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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