Pet Products in Sweden - New Market Report

Based on provisional 2014 estimates, pet products in Sweden is expected to grow by 1% in current value sales terms. Sales are susceptible to wider economic forces but an improving economic climate should help to grow retail value sales in 2014.

Competitive Landscape

Based on provisional 2014 estimates, no significant retail value share shift is anticipated. Pet products is expected to continue to be led by Dogman, Mars Sverige and Best Friend Sweden.

Industry Prospects

Driven by a host of socioeconomic and demographic factors, many owners are increasingly treating their dogs and cats as ersatz children. This is driving the premiumisation trend, which is expected to gather pace over the forecast period. As the pet humanisation trend continues to deepen, significant synergies exist between new product development within pet care and human industries. Product trends and developments are increasingly similar. Ultimately, consumers will apply many of their own tastes and preferences to their purchases for pets.

Full Report Details at
- http://www.fastmr.com/prod/888769_pet_products_in_sweden.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in Sweden?
* What are the major brands in Sweden?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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