New Report Available: Cider/Perry in Serbia

After it launched its first cider in Serbia – Somersby Apple – in 2011 Carlsberg Srbija announced it will start producing the brand in Serbia over the next few years. This happened in August 2013, when the company started producing Somersby cider in its facility in Celarevo. This shows that the strong growth seen within cider/perry thus far is not a result of transitory fashion but that the area will continue to grow and increase in popularity among Serbian consumers.

Competitive Landscape

Carlsberg Srbija dominates cider/perry, recording a total volume share of 97% in 2013, and was followed by Vinoprodukt-Coka (2%). Carlsberg Srbija was the first company to introduce cider to Serbia and has massive marketing support and a wide distribution network to thank for its success.

Industry Prospects

Fiercer competition is expected within cider/perry over the forecast period as domestic as well as new international players will try to find a way to penetrate the area and take over a portion of Carlsberg Srbija’s sales share.

Full Report Details at
- http://www.fastmr.com/prod/881796_ciderperry_in_serbia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Serbia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Serbia?
* What are the major brands in Serbia?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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