"Travel and Tourism in France to 2018" Published

France retained its position as the world's leading tourism destination in 2013, in terms of tourist volume. The country received 86.1 million international visitors that year, an increase of 3.7% over 2012. In terms of expenditure, however, the sector declined in 2013 due to the uncertainties in Europe's economic environment, as it is the region from where the country attracts its largest number of tourists.

Report Highlights

* Tourism plays a key role in the French economy, and the country is a famous tourist destination globally. The sector contributed EUR192.3 billion (US$254.9 billion) to the economy in 2013, representing 9.3% of GDP. In the same year, tourism output totaled EUR472.7 billion (EUR626.6 billion), and increased at a compound annual growth rate (CAGR) of 1.16% during the review period (2009-2013).
* In terms of the number of trips and terms of expenditure, in which the country was the third largest, the French domestic tourism market is the largest within Europe. The total number of domestic trips increased marginally, going from 202.8 million in 2009 to 203.2 million in 2013, at a review-period CAGR of 0.04%, and managed to exceed the pre-crisis level in 2013.
* International arrivals to the country grew from 76.8 million in 2009 to 86.1 million in 2013, at a review-period CAGR of 2.91%, while inbound tourist expenditure increased at a marginal CAGR of 0.26%, going from EUR90.7 billion (US$126.0 billion) in 2009 to EUR91.7 billion (US$121.5 billion) in 2013.
* The French tourism board Atout France introduced a new campaign in 2013 called 'More to Enjoy'. This covered the UK, one of the most important source markets for its inbound tourism. The campaign brought together 37 tourist boards, 8 tour operators, 2 carriers and TV5 monde (a French TV Channel) in order to promote experiences in France.
* Air France, the leading French carrier, has struggled to compete with European counterparts such as Ryanair and easyJet. In the wake of intense completion from LCCs, the company revealed plans to shift more flights to its discount carrier Transavia in 2014.
* Paris is at the centre of the French hotel market, and benefits from a continuous increase in the average daily rate (ADR) and high occupancy. The occupancy rate in the capital increased from 78.4% in 2012 to 81.0% in 2013, the second-highest in Europe after London.
* The French government revealed a series of initiatives during the National Conference on Tourism 2014, in which intends to set a flat price for taxis moving between Charles de Gaulle (Roissy) Airport and Paris from January 1, 2015. Furthermore, a taxi and bus lane on the A1 motorway will also be opened in January 2015. These measures are expected to drive car rental market towards growth over the forecast period.

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