Cat Food in Sweden: New research report available at Fast Market Research

Based on provisional 2014 estimates, cat food retail sales are expected to increase by 2% in current value terms and 1% in volume terms.

Competitive Landscape

Based on provisional 2014 estimates, the competition between players in cat food will remain strong. Companies are expected to use promotional activities and new product developments to gain retail value share. Large multinational manufacturers are set to increase their retail value shares, while private label operators will remain significant players.

Industry Prospects

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The appeal of all-natural, human-grade or raw pet food has grown significantly during the review period. More cat owners are becoming interested in BARF (biologically appropriate raw food) as an alternative to traditionally "processed" cat food. Proponents of BARF maintain that feline digestive systems have not evolved to digest complex carbohydrates and that cat diets should primarily be protein-based. This trend is likely to continue over the forecast period as BARF-positioned products, such as the MUSH BARF cat food range launched in February 2014, become more prominent.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Sweden?
* What are the major brands in Sweden?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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