"Spectacles in Turkey" is now available at Fast Market Research

Spectacles achieved value growth of 10% in 2014, up from 7% the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. Many Turkish consumers began to perceive spectacles not only as a form of vision correction but also as a fashion accessory. A growing number of consumers tried to match their handbags, shoes and apparel with their spectacles and were interested in having more than one pair. Moreover, industry experts suggest that there was a growing usage of spectacles among children and teenagers due to the increased use of computers, smartphones and other devices with electronic screens.

Competitive Landscape

Merve Optik, De Rego, Cem-Fa, and Sesa group led spectacles in 2013. Carl Zeiss by Cem-Fa Optik focused on spectacle lenses, while Luxottica and Safilo concentrated on spectacle frames and sunglasses.

Industry Prospects

Spectacles is expected to perform well over the forecast period to reach TRY3.6 billion in 2019 at a value CAGR of 5% at constant 2014 prices. The category is expected to grow further if the Turkish Ministry of Health allows in-store optical medical exams as expected in the forecast period. The rate of myopia in Turkey is expected to increase, as Turks continue to spend more time on computers and smartphones over the forecast period, supporting positive volume and value growth in spectacles.

Full Report Details at
- http://www.fastmr.com/prod/887780_spectacles_in_turkey.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Do spectacle frames create more sales than spectacle lenses in Turkey?
* Which type of spectacles do we spend more on - men's, women's or children's?
* How are independent opticians coping with the emergence of health and beauty multiples?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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