"Hair Care in Malaysia" now available at Fast Market Research

The premiumisation trend continued to be observed in hair care in 2013. Premium hair care brands like L'Oréal Professionnel were displayed on shelves even within retail outlets like Watson’s and Tesco hypermarkets. Leading health special retailers including Watson’s and Guardian were rebranded and renovated in 2012/2013 to create a more modern look and incorporate more premium brands into their portfolios. However, mass brands still accounted for the majority of retail value sales, with brands such as Pantene, Dove, Rejoice and Sunsilk being highly successful and popular in Malaysia for a long period of time.

Competitive Landscape

Unilever led hair care with retail value share of 22% in 2013. The company owns an extensive range of hair care products under different areas from standard shampoo to styling agents like Dove, Clear, Sunsilk and Brylcreem. Most of these brands have gained a reputation as entrusted household brands in Malaysia together with Unilever’s long history of establishment in the country. Unilever has a strong distribution network to market its hair care products which include channels such as supermarkets, hypermarkets, chemists/pharmacies as well as convenience stores. As such, it continuously maintained its leading position over the review period.

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Industry Prospects

Hair care is expected to record stable growth over the forecast period. While maturity will inevitably slow down the performance, constant innovation, product development and promotions from the leading players will help to maintain its growth. Due to the fragmented nature of hair care, competition will continue to be tough, driving manufacturers to make great efforts in marketing and advertising activities to maintain the visibility and popularity of their brands.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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