Market Report, "Womenswear in Hong Kong, China", published

Womenswear posted a current value growth of 10% in 2013, reaching sales of HK$27 billion. With better economic development, stronger consumer confidence and sentiments resulted in higher private consumption spending as well as visitor spending.

Competitive Landscape

Despite a declining share, IT Ltd maintained its lead in womenswear, with a 5% value share in 2013. The company has a broad product portfolio by developing various in-house brands and operating multibrands. Some brands specialising in women’s clothing like b+ab, Hyoma, Katie Judith and tout à coup are popular amongst female consumers. Meanwhile, the company put much effort into brand-building activities aiming at further enhancement of its brand equity. In 2013, IT Ltd organised several large-scale promotional campaigns for the celebration of its 25th anniversary. For example, it opened a pop-up store and offered special editions for 12 of its in-house brands including Katie Judith, Venilla Suite, Mini Cream and AAPE. Also, the company strategically refined its store networks by renovating the izzue store in Festival Walk and relocating ETE and b+ab stores in Landmark. All these moves allowed IT Ltd to enliven its sales momentum in 2013. Nevertheless, experiencing more intense competition brought by international apparel brands such as H&M, Zara, Uniqlo, Forever 21 and Abercrombie & Fitch, more consumers are turning to them instead of local brands.

Full Report Details at
- http://www.fastmr.com/prod/902422_womenswear_in_hong_kong_china.aspx?afid=301

Industry Prospects

Womenswear is predicted to see a forecast period CAGR of 5% in value terms at constant 2013 prices. It is predicted that consumers will be maintaining their positive attitudes towards the economic development and increasing their consumption spending in 2014.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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