"Self-Service Cafeterias in Denmark" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Nov 11 2014

Self-service cafeterias in Denmark performed poorly over the review period. Danes tend to be sceptical about the quality and services offered at these places, and consequently make use of other services that can deliver higher-quality products at lower prices. The type of product offered in a Danish self-service cafeteria can be defrosted food, such as burgers, fish and French fries, as well as more-traditional Danish food. Self-service cafeterias lost customers over the review period to bakery product fast food and cafés, which performed well in Denmark. These outlets tend to have more-healthy products than traditional, Danish self-service cafeterias.

Competitive Landscape

At a GBO level, self-service cafeterias was led by Dansk Supermarked in 2013 with a 38% value share. Dansk Supermarked owns the brands Quick Food and Bistro, both self-service cafeterias located in Dansk Supermarked’s supermarkets, Føtex and Bilka. Quick Food is located in Føtex supermarkets, while Bistro is situated in Bilka outlets. At a brand level, Quick Food ranked second (24%) within self-service cafeterias in 2013 and Bistro was ranked fourth (15%). Quick Food is, as its name implies, a restaurant that serves food that can be ordered and obtained instantly, and the restaurants are usually located near the entrance/exit of Føtex supermarkets. Bilka’s Bistro is, on the other hand, usually located away from the entrance of the supermarket. The selection of food is more traditional Danish, and the restaurant has a more comfortable seated area. Føtex and Bilka are the largest supermarkets found in Denmark, and certain groups of Danes combine their weekly major shopping trip to Bilka with a lunch or dinner at Bistro. COOP Norden was ranked second at a GBO level in 2013 with a 29% value share. At a brand level, COOP Norden’s 2GO and Spisekrogen recorded respective value shares of 26% and 3% in 2013. The leading brand in 2013 was 2GO, and it held this position over the whole review period.

Full Report Details at
- http://www.fastmr.com/prod/888678_selfservice_cafeterias_in_denmark.aspx?afid=301

Industry Prospects

The main trend for the forecast period within self-service cafeterias will be an increased focus on healthy and/or organic dishes. Self-service cafeterias have in Denmark a reputation of being a type of restaurant that offers unhealthy food, and for many years, this was accepted and liked by many Danes; however, as Danes have become more health orientated, an increasing number of them have begun to demand types of products that are not what self-service cafeterias have normally served. As a result, the key element for the forecast period will be for these restaurants to modernise their image and menus. It is expected that almost all will do this, but they will still maintain the availability of certain types of products that are typically associated with self-service cafeterias. This will especially be true for restaurants found alongside motorways.

Report Overview

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Self-Service Cafeterias in the United Kingdom
- Self-Service Cafeterias in Egypt
- Self-Service Cafeterias in Germany
- Self-Service Cafeterias in the Netherlands
- Self-Service Cafeterias in France

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »