New Report Available: Spectacles in South Africa

Spectacle frame choice continued to be influenced by product price despite sunglasses brand choice being driven by fashion trends. Spectacle lens and frames purchase decisions are usually driven by recommendations from optometrists and such decisions are often not planned for, whereas sunglasses are bought as a luxury which can be done away with. This was highly evident in the 6% growth recorded from sunglasses sales whilst the other categories posted lower growth which was in line with overall category growth of 5%.

Competitive Landscape

Luxottica South Africa continued to lead spectacles during 2013 with a 20% value share. The company’s success was driven by wider brand coverage across the various avenues that make up the spectacles category. Luxottica led in terms of value share in categories that include sunglasses, spectacle frames and readymade reading glasses. Some of the brands that led the share for Luxottica included Oakley, Ray Ban and many other international brands affiliated to Luxottica South Africa.

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Industry Prospects

Spectacles is expected to show flat growth over the forecast period despite an expected increase in eye-related problems across the country. Growth is expected to be limited to middle- to high-income consumers whilst the lower income consumers would be expected to make use of free public health care as a way to minimise their spending in line with slower growth in household income.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Do spectacle frames create more sales than spectacle lenses in South Africa?
* Which type of spectacles do we spend more on – men’s, women’s or children’s?
* How are independent opticians coping with the emergence of health and beauty multiples?

Reasons to Get this Report

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