Tourist Attractions in Australia - New Market Study Published

Visits to Australian tourist attractions rose by 4% in 2013 to reach 145 million, a significant improvement from the 1% growth experienced in 2012, and the largely sluggish performance of tourism attractions each year since 2007. This partially reflects the improvements in Australia's tourism industry overall. With the Australian dollar having depreciated, both inbound arrivals and domestic tourism have recovered. Equally importantly, much of this recovery in domestic tourism has been driven, not by VFR travel as has been the case in recent years, but by holidaymakers who are consequently more interested in visiting tourist attractions.

Industry Prospects

With the Australian dollar having dropped back below parity with the US dollar and likely to remain there over the course of the forecast period, both inbound arrivals and domestic tourism are likely to experience solid growth over the forecast period. With leisure travel and particularly family holidays driving much of this growth, the number of people visiting Australian tourist attractions will experience a CAGR of 4% over the forecast period, an improvement over the 2% CAGR experienced over the review period. The value of tourist attractions is also likely to experience growth.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tourist Attractions industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tourist Attractions industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tourist Attractions in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Tourist Attractions in Australia?
* What are the leading visitor attractions in Australia?
* How are casinos performing?
* Are theme/amusement parks increasing in sales?
* Is there an increase in visitors to museums?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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