Cafes/Bars in Poland - New Market Study Published

2013 was a difficult year for cafés/bars. Bars/pubs lost due to the cocooning trend and changing habits of Poles who preferred to meet up with friends at home or gave up going to the pub at all. Cafés and specialist coffee shops struggled with an increase in the rate of VAT levied on Italian coffee prepared with milk. Previously, café latte and cappuccino were regarded as milk-based drinks for tax purposes and were thus subject to 8% VAT, whereas coffee, tea and espresso were subjected to 23% VAT. Since 1 April 2013, however, café latte and cappuccino have also applied 23% VAT. The VAT change resulted in price increases, however, only few coffee chains decided to take such a step, so as not to lose customers. In general, due to the relatively high prices of hot drinks in relation to earnings, few Poles can afford regular purchases of coffee in foodservice outlets. Rising prices in conjunction with a careful attitude towards spending on consumer foodservice due to the unstable economic situation in Poland had a negative effect on the results of cafés and specialist coffee shops. Many cafés and specialist coffee shops did not cope in the difficult conditions and were closed.

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Competitive Landscape

In 2013 McDonald’s outran CHI Polska SA in terms of value sales and became a leader of cafés/bars in Poland. McCafé outlets operated by McDonald’s offer hot drinks made from freshly ground coffee as well as a wide range of snacks and desserts, including fresh croissants made on the premises.

Industry Prospects

Over the forecast period, cafés/bars are expected to struggle with the high costs of operating, difficulty to maintain profitability and slow increase in consumer spending. Cafés/bars are predicted to be subject to the process of consolidation, but there will still arise new concepts. The strongest players, such as Starbucks and Coffeeheaven, are expected to perform the best. Individual players will suffer from a small scale of activity. The marketing of one outlet will be much more expensive individually than for an entire network. The large networks will administer a more significant marketing budget, which will result in their more favourable performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Poland market research report includes:

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