New Market Research Report: Germany Information Technology Report Q4 2014

From: Fast Market Research, Inc.
Published: Mon Nov 17 2014

Germany's IT market continues to be driven by IT services with cloud computing and big data offering long term growth potential. An educated workforce and the presence of several major IT companies in the market makes Germany a central market for European IT development. Data centres have been located across the country, leading to an oversupply issue, but one that we believe is temporary. Keeping data on shore is an increasingly important factor after the revelations of NSA listening to calls. Local IT companies will benefit from the more negative perception of US providers. Reduced support for Windows XP will boost desktop and laptop sales in 2014 and the boom in tablets is expected to continue, providing good hardware sales potential.

Full Report Details at

Headline Expenditure Projections

Computer Hardware Sales: EUR12.5bn in 2013 to EUR12.8bn in 2014, and CAGR of 3.0% 2014-2018. Decline in desktop and notebook/netbook sales will be offset by growth in tablet and hybrid sales over the medium term.

Software Sales: EUR15.1bn in 2013 to EUR15.5bn in 2014, and CAGR of 3.1% 2014-2018. As confidence returns we expect sales growth to large enterprises and the Mittelstandt, with cloud software delivery the fastest growth area in the software segment.

IT Services Sales: EUR20.1bn in 2013 to EUR20.8bn in 2014, and CAGR of 3.8% 2014-2018. Increased adoption of cloud computing and big data services will ensure IT services outperformance over the medium term.

Key Trends And Developments

Microsoft said in September 2014 that it would consider launching a cloud platform hosted by a German partner in order to keep data safe. After the NSA's PRISM intelligence gathering operations were revealed, many countries have sought means to ensure data stays on home soil and catering to these needs will benefit local players. A survey by the US-based Cloud Security Alliance estimated that US cloud providers offering file storage and computing in the cloud could lose 10% to 20% of the...

The Germany Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Germany Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Germany.

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Company: Fast Market Research, Inc.
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