Home Furnishings in Switzerland - New Report Available

Two major socioeconomic factors continue to play an important role in determining the strength of home furnishings in Switzerland: consumer confidence and the health of the housing market. A mixture of weak housing growth, weak consumer confidence, and an uncertain economic situation contributed to home furnishings witnessing a value decline in Switzerland over 2013. Home furnishings in Switzerland is a mature consumer category. Sales are largely generated through new housing and renovation activities, as well as product replacement.

Competitive Landscape

IKEA AG held a clear leading position within home furnishings in 2013, posting a 22% value share. The Swedish retailer managed to record positive growth in sales, despite the overall decline in the category. IKEA is extremely popular with Swiss consumers who highly value its sales concept of functional and affordable products with designs that suit local tastes. Switzerland was the first country in which IKEA established a store outside Scandinavia. The company celebrated its 40 years in Switzerland with employees and customers in autumn 2013; its popularity continues to grow.

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Industry Prospects

The weak economic outlook and slowdown of the housing market will have an impact on home furnishings in Switzerland over the forecast period. The home furnishings category will see value sales at constant 2013 prices decline by 2% over the forecast period as a whole.

Home Furnishing Market Research

Analyse key trends and developments in Switzerland for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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