IKEA AG held a clear leading position within home furnishings in 2013, posting a 22% value share. The Swedish retailer managed to record positive growth in sales, despite the overall decline in the category. IKEA is extremely popular with Swiss consumers who highly value its sales concept of functional and affordable products with designs that suit local tastes. Switzerland was the first country in which IKEA established a store outside Scandinavia. The company celebrated its 40 years in Switzerland with employees and customers in autumn 2013; its popularity continues to grow.
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The weak economic outlook and slowdown of the housing market will have an impact on home furnishings in Switzerland over the forecast period. The home furnishings category will see value sales at constant 2013 prices decline by 2% over the forecast period as a whole.
Home Furnishing Market ResearchAnalyse key trends and developments in Switzerland for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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