Cafes/Bars in Hungary - New Report Available

Although specialist coffee shops are relatively expensive compared with traditional cafés, their excellent locations and strong brands attract tourists and locals who can afford to pay extra for their latte. Most of these outlets are located in high traffic areas, like universities and shopping malls in the centre of Budapest, but they are also expected to move to large towns.

Competitive Landscape

The category of bars and pubs is highly fragmented, mostly run by independent owners, family businesses. Franchising is rare and limited to a few outlets only. Specialist coffee shops have significant chained players but their overall share within the total category sales is only 2% in 2013. AmRest Kft with Starbucks and McDonald's Hungary Kft with McCafé lead and are head-to-head with a value share of 1%. Although Starbucks only has nine outlets as opposed to McCafé’s 37, their significantly higher transaction value offsets the differences in sales per outlet.

Full Report Details at
- http://www.fastmr.com/prod/902673_cafesbars_in_hungary.aspx?afid=301

Industry Prospects

The once famous café culture of Budapest returns but touched by international trends. Specialist coffee shops drive the growth: international chains are still in the phase of intense growth with picking the best locations in Budapest and in major countryside towns where they feel purchasing power is strong. They are closely followed by independent local shops that also open outlets in smaller towns to serve local communities. These outlets often target both drink-in and takeaway consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cafés/Bars in Hungary?
* What are the major brands in Hungary?
* What are the growth prospects for specialist coffee shops in Hungary?
* How important are traditional cafés or bars to the foodservice landscape in Hungary?
* How are domestic specialist coffee shop chains fairing against multinational chains?



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