New Market Report: In-Car Entertainment in the US

In-dash media players in the US is a tale of two categories, with in-dash audio players doing quite poorly despite in-dash video players doing quite well. In-dash audio players retail volume sales are expected to fall by 3% in 2014 after a particularly bad review period decline at a unit CAGR of 5%. In-dash video players, on the other hand, will see flat unit growth in 2014 after sustaining a 4% CAGR decline in unit sales over the review period. In-dash media player purchases are typically not cheap in the US, so the consumer’s decision to upgrade is based on the best possible units available, which include video. These systems are not only easier to read and control, but are convergent with trends across consumer electronics, enabling intuitive use via touchscreens and easier content consumption via video.

Industry Prospects

For the totality of in-car entertainment in the US, retail volume sales are expected to experience decline by a CAGR of 8% in the forecast period, slightly worse than the decline seen in the review period at a CAGR of 7%. High prices, the growing obsolescence of in-car navigation and the growing importance of OEM support for built-in navigation and in-dash media players will all put more downward pressure on in-car entertainment which is increasingly largely seen as superfluous. This is a particularly painful trend, as upper- and middle-income consumer groups are beginning to expect their new cars to come bundled with state-of-the-art technology, which often means in-dash media players and in-car navigation.

Full Report Details at
- http://www.fastmr.com/prod/902597_incar_entertainment_in_the_us.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in USA?
* What are the major brands in USA?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?

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