Market Report, "Cafes/Bars in India", published

Cafés/bars in India are driven by many factors, such as favourable demographics, rising income levels, the development of mid-sized cities and the advent of international chains. A growing willingness, especially among the youth, to consume food and drink outside the home and increasing disposable incomes are helping to fuel growth. Cafés/bars are considered as perfect places to socialise and hangout; hence, sales of this category are mainly driven by the younger generation. International brands such as Starbucks, Costa Coffee, The Coffee Bean & Tea Leaf among many others have realised the growth potential of the country as the majority of the Indian population are young and hence have enhanced their footprints in India.

Full Report Details at
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Competitive Landscape

India’s cafés/bars category is highly fragmented with no player recording a double-digit value share in 2013. Amalgamated Bean Coffee Trading Co continued to lead cafés/bars with a value share of 1% in 2013. The company continued to enjoy an established presence across the country under the brands, Café Coffee Day lounges, Café Coffee Day and Coffee Day Xpress. The company has continued to enjoy the leading position due to its innovative menus, product quality and loyal consumer base. Other cafés/bars, such as Starbucks, Mocha and Costa Coffee, also enjoyed strong popularity amongst consumers.

Industry Prospects

Chained cafés such as Costa Coffee and Café Coffee Day are likely to expand their numbers of outlets and also extend their reach to medium- and small-sized cities during the forecast period. These expansion plans would allow café chains to leverage on the growing influence of the coffee culture in India. Chained cafés, especially those in cities, are expected to provide value for money food items on their menus to induce new consumers into trying their products. Premium outlets are expected to spring up in major cities to tap into consumers who are wishing to upgrade.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in India market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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