Husqvarna Schweiz AG led sales of gardening in 2013 with a 7% value share. The company kept its leadership in the fragmented landscape thanks to its push for new innovative products, and ergonomic and user-friendly designs. Husqvarna is the leader in the watering category, where it posted a 36% value share in 2013. It also led sales of gardening hand tools and gardening power tools. In the segment of robotic lawn mowers, Husqvarna is the leader by far, with the unique selling point of its products offering very low noise levels.
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Given the uncertain outlook of the Swiss economy and housing market, sales of gardening are expected to register a sluggish performance going forward. Gardening sales are expected to see a further decline, falling by 1% annually at constant 2013 prices over the forecast period.
Gardening Market ResearchAnalyse key trends and developments in Switzerland for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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