"Fast Food in Poland" is now available at Fast Market Research

Fast food has been gaining in popularity among Poles. These outlets not only provide fast service, valued by people with hectic lives, but also relatively low prices compared with other foodservice outlets. Dishes served in fast food outlets are consumed in shopping malls or during lunch breaks. The activity of multinational players in terms of new launches, advertising and promotions have a positive impact on the fast food category.

Competitive Landscape

McDonald’s remained the leading fast food chain in Poland in 2013 in terms of value sales with a 26% value share. The chain operated through 131 company operating outlets and 195 outlets run by franchisees. The McDonald’s chain was expanded by 25 new outlets during 2013. Most restaurants offer a breakfast product line. The number of units of McCafé and children’s play areas called Gym & Fun have also been expanded.

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Industry Prospects

The crisis in the global markets and the ongoing economic slowdown in the country resulted in a saving attitude in the country, as well as reduced spending on non-essential services. It is expected that Poles will benefit from the offer of foodservice outside the home but will more often choose fast food, which serves food at an affordable price, without straining the household budget. Online orders are likely to be increasingly popular due to easier procurement systems through online portals and the implementation of online ordering systems by fast food operators via their websites.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Poland?
* What are the major brands in Poland?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Poland?

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