Recent Study: Watches in Sweden

From: Fast Market Research, Inc.
Published: Fri Nov 21 2014

Watch sales in Sweden registered positive development over the review period, with a value CAGR of 6%, for two main reasons. Firstly, unlike in the rest of Europe, the economy in Sweden did not slump, and an increasing number of Swedes opted to show their status with mid- to high-price band watches. Secondly, there was a clear interest in using watches as fashion accessories, which meant that lower-priced bands performed well. As in the last years of the review period, in 2014 both volume and value sales development were positive due to these reasons.

Competitive Landscape

Swatch held the leading value share in watches at 17% in 2013. The company was successful due to the fact that it had brands in all price bands and watch categories. Swatch’s top-selling brands included Swatch, Omega, Longines and Tissot. Ranked second and third were Seiko brand, and luxury brand owner, Rolex, both with 6% value shares.

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Industry Prospects

Demand for mechanical and quartz analogue watches will likely continue to grow into the forecast period. Both volume and value demand will be driven by fashion and status trends. Lower-priced quartz analogue watches will witness the impact of fashion, while more premium-positioned and luxury watches will primarily be bought as status symbols. Sales of mechanical watches will be undermined by smart phones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in Sweden?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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You may also be interested in these related reports:

- Watches in Malaysia
- Watches in Romania
- Watches in the United Arab Emirates
- Watches in Turkey
- Watches in Spain

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