"Cat Food in Argentina" now available at Fast Market Research

Ongoing premiumisation in cat food products is driving market development. Nestlé’s Fancy Feast is a premium gourmet-style wet food for cats, available in four flavours, namely chicken with carrots, trout and spinach, chicken with special sauce and, lastly, salmon with sauce. It is found only in specialised pet stores and some veterinary clinics. Treats and mixers have not been present in cat food until recently, when companies making dog treats also developed new premium snack products for cats. For example, Proetto Hnos, leader in dog treats, launched the Nekys brand of cat snacks, available in sushi or chicken flavours. Cat snacks are still a negligible market in 2013.

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Competitive Landscape

In October 2013, Nestlé Argentina, one of the leading companies in cat food, launched the product Fancy Feast as a gourmet wet cat food. Until this time, the company was not present in wet cat food, which is dominated by Mars Inc’s Whiskas. Fancy Feast is available in four flavours, chicken with carrots, trout and spinach, chicken with special sauce and salmon with sauce. The product can only be found in specialised pet stores and some veterinary clinics. Presented in a metal can of 85g size, this product is considered premium and is unlikely to be mass commercialised in supermarkets or hypermarkets.

Industry Prospects

Despite the economic context, premium cat food is expected to show the best performance over the forecast period, as cat owners are not willing to compromise the quality of the food they give their pets. A clear example of how premiumisation has overcome the economic constraints in cat food is Nestlé’s decision to launch its wet cat food Fancy Feast in 2013.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Argentina?
* What are the major brands in Argentina?

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