"Childrenswear in Poland" Published

From: Fast Market Research, Inc.
Published: Wed Nov 26 2014

The birth rate in Poland decreased in 2013. However, this had no negative impact on childrenswear as spending on children is growing. This is a result of the ongoing trend in Poland in which Polish women decide to give birth later in life, when their financial situation is more stable. In addition, Poles decide to have fewer children, predominantly only one and therefore spending on one child increases.

Competitive Landscape

The leading brand in childrenswear is Reserved Kids, also called Re-Kids, which increased its value share to 10% in 2013. The brand owned by LPP has a fairly extensive network of stores primarily located in shopping malls. The strength of this brand is a synergy effect related to the other very popular brand Reserved also owned by LPP. Other significant players are H&M, which held a 6% value share and Zara with 5% in childrenswear. The strong position of these brands is related to their wide availability and relatively affordable prices.

Full Report Details at
- http://www.fastmr.com/prod/902368_childrenswear_in_poland.aspx?afid=301

Industry Prospects

Childrenswear will develop dynamically over the forecast period. It is expected that the demand for childrenswear will increase as parents will have a strong desire to invest in the appearance of their children. This trend will also be amplified by younger consumers, for whom personal appearance will play an increasingly important role. They will be more influenced by peer group pressure and advertising, which will strengthen the growth of this category. The widening offer of childrenswear available at major shopping malls will be an additional factor in the further growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Poland?
* What are the major brands in Poland?
* How dynamic is the growth of clothing and footwear internet sales?

About Fast Market Research

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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