Contact Lenses in Italy - New Market Research Report

Sales of contact lenses resisted the current economic crisis in Italy in 2014, which on the other hand negatively impacted other eyewear categories, such as sunglasses. Although Italian consumers were more cautious when spending in 2014, they did not cut expenditure related to eye health, which is considered essential. Besides, this is an exciting category which saw many investments in research and development, with many innovations entering the market during the review period; these are now paying off. One of the most important was hydrogel silicon lenses, which allow more oxygenation to the cornea compared with non-silicon lenses. According to Assottica, the Italian Eye Health Association, these lenses are also more comfortable on the eye, and are less intrusive to the metabolism of the eye.

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Competitive Landscape

The competitive landscape in contact lenses in Italy is quite concentrated, with the top five operators accounting for a 75% share of value sales in 2013. Ciba Vision was the leader, with a retail value share of 28% in 2013. The company is present in all categories of contact lenses, and has a particular importance within daily disposable lenses, in which it held a 35% retail value share in 2013. Ciba Vision recorded the biggest increase in value share, gaining one percentage point in 2013, benefiting from the popularity of its daily silicone hydrogel contact lenses.

Industry Prospects

The main trend over the forecast period is expected to be the increasing penetration of contact lenses to correct eye disorders in Italy; also amongst young Italians with presbyopia. According to trade sources, there are about 28 million Italians suffering from presbyopia. Moreover, the percentage of those affected by this disorder increases with age, affecting 63% of people aged 55. For this reason, sales of multifocal lenses are expected to continue to grow at a rapid pace over the forecast period, also due to the progressive ageing of the Italian population.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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