"Rtds/High-Strength Premixes in Hong Kong, China" Published

From: Fast Market Research, Inc.
Published: Wed Nov 26 2014

Chu-hi, an alcoholic drink originating from Japan, is made with Shochu and carbonated water, flavoured with a variety of fruits, such as lemon, lime, apple and orange. This premix cooler comes in colourful packaging and is priced higher than a can of standard beer. Like other RTDs, Chu-hi tends to appeal to younger legal-age consumers, with a bias towards females. Yet, penetration is limited by narrow coverage, as it is mainly available in Japanese departmental stores, of which there are few in Hong Kong, China.

Full Report Details at
- http://www.fastmr.com/prod/905051_rtdshighstrength_premixes_in_hong_kong_china.aspx?afid=301

Competitive Landscape

Eugina Ltd leads with a 34% share of total volume sales in 2013, after overtaking Telford International Co Ltd in 2012. The two established brands in its portfolio, MG Spirit and Strobe, contributed to its strong performance.

Industry Prospects

Over the forecast period, total volume sales of RTDs/high-strength premixes are expected to post a negative CAGR of 2%, as consumers continue to move to wine and spirits like Champagne and. Hence RTDs/high-strength premixes continue to serve as a stepping stone for beginner drinkers, before they move on to drinks with stronger alcohol content and tastes. Besides, producers and marketers will continue to struggle to extend the appeal of these drinks beyond young and female consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

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- The Future of the Spirits Market in Hong Kong to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- Retailing in Hong Kong, China
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