"Analgesics in Bulgaria" Published

Sales stagnated in analgesics in volume terms in 2013, with only half a percentage point growth for topical analgesics/anaesthetic and marginal growth for adult analgesics. This was chiefly due to economic constraints, with high unemployment and increasing income disparity resulting in many consumers reining in their expenditure wherever possible. Population decline due to emigration also contributed to this stagnation. 2013 thus saw less than 3% current value growth for overall analgesics, with this being almost a percentage point lower than the review period CAGR.

Competitive Landscape

Actavis was the leading player in analgesics at the end of the review period, accounting for almost 18% value share. The company benefits from strong advertising support for its products and from offering a wide range. The company has a top three position in acetaminophen, aspirin, combination products, diclofenac, dipyrone, ibuprofen and topical analgesics/anaesthetic. The company also benefits from its wide distribution reach across the country.

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Industry Prospects

Analgesics is expected to benefit from a stronger economic performance in Bulgaria in the forecast period, which should result in rising disposable income levels for the country's large low-income group. Growth will also continue to be supported by strong advertising investment from the leading players and the ongoing expansion of chained chemists/pharmacies and parapharmacies/drugstores. Thanks to these trends, analgesics is expected to see 2% value CAGR at constant 2013 prices in the forecast period, up from less than 2% growth overall in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Bulgaria?
* What are the major brands in Bulgaria?

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