Pet Products in South Korea - New Market Research Report

In 2014, pet products is expected to see an 8% increase in current value sales. Cat litter is projected to post the highest growth of 18%. This is due to the estimated rise in households owning a cat in 2014. Pet healthcare and pet dietary supplements are also set to register positive performances, with current value sales growing by 4% and 7%, respectively.

Competitive Landscape

The competitive landscape is highly fragmented, with "others" accounting for a retail value share of 97% in 2013. The Clorox Co remained the leading player with only a 1% share of retail value sales, followed closely by Nestlé Purina Korea and Merial Ltd. Virbac Korea Co Ltd, ForCans and IGI Inc held very marginal shares.

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Industry Prospects

Pet products is projected to see a value CAGR of 3% at constant 2014 prices over the forecast period. Cat litter is predicted to record the fastest value CAGR of 8%, compared with a 3% CAGR for both pet healthcare and pet dietary supplements and a 2% CAGR for "other" pet products. However, the retail value growth rate of pet products is anticipated to slow down year-on-year over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in South Korea?
* What are the major brands in South Korea?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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