Pet Products in New Zealand - New Market Report

Increasing levels of discretionary spending among consumers resulted in a rise in the distribution of pet care products in 2013. Pet care in New Zealand was a burgeoning industry in 2014, with there being an increase in both the number of traditional "bricks and mortar" stores and online stores as well as the number of retailers introducing or developing their pet care offerings. Notably, home improvement retailer Mitre 10 (New Zealand) introduced a pet care offering into its product range in late 2014. The increase in availability of pet care products has positively benefited pet products in 2014 by increasing and broadening the range of products available away from the traditional focus on pet food to a more complete offering.

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Competitive Landscape

There were a number of key strategic acquisitions during the review period which impacted pet products in New Zealand. Most notably, Bayer AG acquired the Auckland-based Bomac Group in 2010. Prior to the acquisition, Bomac was New Zealand’s largest privately owned animal health company. Bomac manufactures more than 290 production animal, equine and companion animal products for sale within New Zealand and overseas. Bayer New Zealand therefore obtained the BomaZeal range of pet dietary supplements. The range offers dietary supplements with a focus on mobility for both cats and dogs (BomaZeal Mobilize).

Industry Prospects

Humanisation and urbanisation are expected to be the key trends over the forecast period, with the area having a projected constant 2014 price value CAGR of 3% and sales set to reach NZ$82 million by 2019. While this is one percentage point less than the review period CAGR, the emergence of private label products in the area is expected to impact value sales. In addition, the fact supermarkets are expanding their offerings and their focus on driving volume sales at the expense of retail sales margins will also impact the area.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth

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