Competitive Landscape
IKEA generated sales of over AUD509million in 2013, representing an AUD3.5 million increase over the company's revenue from 2012. IKEA’s revenue came from its five stores in the Eastern states, which included two new stores in Victoria and New South Wales, which opened during 2013. While IKEA now faces increasing competition from Kmart, Aldi, Masters and Bunnings, the company still experienced 1% growth in revenue and a net profit of AUD19 million in 2013, which represents a 42% gain on the previous year.
Full Report Details at
- http://www.fastmr.com/prod/905188_home_furnishings_in_australia.aspx?afid=301
Industry Prospects
The outlook for the forecast period is expected to remain challenging for most companies in the Australian home furnishings industry due to the macroeconomic conditions, heavy price deflation and increasing competition in furniture space and housewares.
Home Furnishing Market Research
Analyse key trends and developments in Australia for all product categories, competitors and channels.Evaluate the market position and financial performance of the leading national and international market players.
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