Home Furnishings in Australia - New Report Available

From: Fast Market Research, Inc.
Published: Fri Nov 28 2014

Heavy discounts and interest-free furniture loans did not bring value growth to the home furnishings category in Australia in 2013. While consumers’ confidence is improving and they are furnishing and decorating their homes, low prices are only improving volume but not value sales. In general, sales remained flat at AUD10.4 billion, similar to the 2012 performance with only a few categories showing positive growth.

Competitive Landscape

IKEA generated sales of over AUD509million in 2013, representing an AUD3.5 million increase over the company's revenue from 2012. IKEA’s revenue came from its five stores in the Eastern states, which included two new stores in Victoria and New South Wales, which opened during 2013. While IKEA now faces increasing competition from Kmart, Aldi, Masters and Bunnings, the company still experienced 1% growth in revenue and a net profit of AUD19 million in 2013, which represents a 42% gain on the previous year.

Full Report Details at
- http://www.fastmr.com/prod/905188_home_furnishings_in_australia.aspx?afid=301

Industry Prospects

The outlook for the forecast period is expected to remain challenging for most companies in the Australian home furnishings industry due to the macroeconomic conditions, heavy price deflation and increasing competition in furniture space and housewares.

Home Furnishing Market Research

Analyse key trends and developments in Australia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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Contact Name: Bill Thompson
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