Car Rental in Portugal - New Report Available

Regardless of the negative effects resulting from the economic crisis, which continues to affect Europe and is especially visible in countries such as Greece, Portugal, Spain and Italy, the Portuguese travel and tourism industry was able to adapt to all adversities and cope with the volatile financial situation. Its strengths enabled several areas to grow and to rebalance prior negative performances. Fuelled by the good performance of both domestic as well as inbound flows, the category recorded current value growth in 2013.

Industry Prospects

The encouraging performance in 2013 by the Portuguese car rental industry is predicted to continue over the forecast period. Official travel and tourism bodies such as Turismo de Portugal are expected to continue to invest large amounts in promoting Portugal as an all-year-round attractive tourist destination. This marketing is almost certain to stimulate the number of arrivals and consequently the industry is set to develop further.

Full Report Details at
- http://www.fastmr.com/prod/905343_car_rental_in_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Portugal?
* What are the major brands in Portugal?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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