Just Published: "100% Home Delivery/Takeaway in the Philippines"

Following a vibrant performance in 2012, 100% home delivery/takeaway continued to post impressive growth rates in 2013. Current value growth rose by 8%, buoyed by consumers’ increasing interest in convenience. The faster-paced lifestyle in Metro Manila and key cities encouraged customers to purchase meals and snacks from 100% home delivery/takeaway outlets. Meanwhile, the rise in average income in the country through the growth in number of double-income families also helped to boost the performance of 100% home delivery/takeaway.

Competitive Landscape

Bounty Agro Ventures Inc, the operator of Chooks to Go is the largest player in 100% home delivery/takeaway, accounting for 14% of total value sales. Chooks to Go benefits from its network of 845 outlets, which is 30% of the total 100% home delivery/takeaway outlets in the country. Chooks to Go sells whole roasted chicken in various flavours, including sweet and spicy, among others. The outlets also sell fried chicken, roasted pork belly, and other frozen packaged food products. Despite its lead, Bounty Agro Ventures Inc’s share continued to contract due to the closure of more outlets. The brand is facing a considerable challenge from the increasing number of players that are active in 100% home delivery/takeaway. Most of the brand’s provincial outlets closed down as demand remained low in these areas.

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Industry Prospects

With the expectation of a vibrant economic performance in the Philippines, 100% home delivery/takeaway faces good prospects over the forecast period. The country is expected to report robust GDP growth, which will help in creating jobs and increasing consumers’ disposable income. The growing number of working parents will support demand for food products that can be readily consumed. Having food delivered to their doorstep is expected to be viewed as more convenient than going to and queuing up in chained fast food outlets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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