Colour Cosmetics in Malaysia - New Study Released

Colour cosmetics continued to record a good performance in 2013. As consumers paid more attention to their appearance and believed that a good appearance could help to promote their career, more of them were willing to spend on colour cosmetics and learned how to do make-up more professionally to make them look more beautiful. As a result, more beauty specialist stores opened in 2013, such as Sa Sa and Sephora to capture the potential from the rising demand. These beauty specialist retailers, many of which had a broad range of colour cosmetics, could be found easily in major shopping centres.

Competitive Landscape

The international beauty house L'Oréal led colour cosmetics in 2013 with 21% retail value share. The company maintained its top position with a wide range of popular brands, from mass to premium, including Maybelline, L'Oréal Paris, Lancôme, Shu Uemura and others. These brands marketed and distributed by L’Oréal are highly recognisable with strong brand reputation established both domestically and internationally. On top of a strong brand name, the company also ensures a sufficient amount of advertising and marketing campaigns is conducted for these brands in Malaysia to stimulate sales growth.

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Industry Prospects

Colour cosmetics is expected to witness accelerated growth over the forecast period due to rising attention to one’s appearance as a contributing factor to one’s success in social life and career. Female consumers will be the major target audience for colour cosmetics, as men are not expected to pick up the practice of make-up quickly over the forecast period. Research and development will be vital for success, as manufacturers will constantly launch more specific benefits to raise competitiveness levels for their products, such as foundation with UV protection or skin whitening function.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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