Bath and Shower in Vietnam: New research report available at Fast Market Research

In 2013 the bath and shower category saw increasing interest in men’s bath and shower products among both of manufacturers and consumers. In the past male consumers had a habit of using the same bath and shower products as the rest of the family for reasons of convenience. Nevertheless, towards the end of the review period many Vietnamese males in large cities paid greater attention to grooming and appearance, in line with higher living standards and rising levels of disposable income. Consequently they became aware of bath and shower products for men. In response to increasing demand for men’s bath and shower products, manufacturers invested in men’s product lines to satisfy a niche of male consumers, and at the same spent heavily on advertising and marketing activities to increase male consumers’ awareness of men’s bath and shower products. As a result, besides urban males an increasing number of Vietnamese men demonstrated greater interest in using bath and shower products developed specifically for them.

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Competitive Landscape

Unilever Vietnam International continued to lead the bath and shower category in 2013, holding a 41% value share. Unilever’s success was thanks to its strong foundation and brand awareness, as well as nationwide distribution channels and effective marketing activities. Moreover, the company has a wide-ranging product portfolio in bath and shower products to cater to different needs and demands among various consumer segments.

Industry Prospects

Leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd are likely to concentrate on extending their distribution networks in rural areas for further expansion. Certain products, such as body wash/shower gel, were not very popular in remote rural areas towards the end of the review period despite their popularity in urban areas. Thus, manufacturers are expected to penetrate further into rural areas to expand their consumer base. However, industry players have to be aware that these consumers have different income levels and living standards compared with their urban counterparts.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Vietnam market research report includes:

* Analysis of key supply-side and demand trends

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