Just Published: "Oral Care in Malaysia"

Due to maturity and high competition within oral care, manufacturers constantly added more functional benefits into the products to differentiate them from competitors and maintain their positions. Products with whitening, gum care, or sensitive care gained in popularity in 2013. Most leading brands had different variants to cater to different consumer needs.

Competitive Landscape

Colgate-Palmolive led oral care in 2013 with 40% retail value share. The company continued to stand strong in oral care by having a large range of oral care products such as toothpaste, mouthwashes/dental rinses and manual toothbrushes. The company also constantly engaged in marketing and advertising activities to maintain high awareness for its brand and expanded its distribution network to reach all corners throughout the country.

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- http://www.fastmr.com/prod/902456_oral_care_in_malaysia.aspx?afid=301

Industry Prospects

Due to maturity, oral care will continue to experience slowing growth over the forecast period. However, growth will remain fairly strong as manufacturers constantly launch new products with more advanced benefits in order to drive sales. Rising health awareness among Malaysians also suggested a higher number of consumers seeking oral care which addresses specific oral health benefits such as whitening, total care, gum care and sensitive care.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Malaysia?
* What are the major brands in Malaysia?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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