"Fast Food in Saudi Arabia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Sat Dec 06 2014

Fast food continued to be the most valuable category within consumer foodservice in Saudi Arabia with sales worth SAR16.5 billion in 2013, posting further growth of 8% in current value term over the previous year. Fast food remains a popular and affordable food option for Saudis and expatriate consumers of all income groups, with the increase in 2013 largely driven by a rise in population as well as government measures aimed at boosting consumers' disposable income.

Competitive Landscape

The leading player in fast food is Riyadh International Catering Corp with a value share of 7% of overall sales and a 16% share of chained value sales in 2013. This company benefits from acting as master franchisee for McDonald’s in Saudi Arabia, with this being the leading brand. McDonald’s benefits from strong brand equity, frequent TV and billboard advertising and its range of attractively-priced meal deals. Moreover, McDonald's also offers a delivery service in the larger cities of Saudi Arabia.

Full Report Details at
- http://www.fastmr.com/prod/905136_fast_food_in_saudi_arabia.aspx?afid=301

Industry Prospects

Fast food will remain the most valuable category within consumer foodservice in Saudi Arabia appealing to a broad range of consumers. Rising disposable income levels will enable a widening range of consumers to buy fast food on a regular basis and will also encourage consumers to trade up within fast food. Consumers will therefore increasingly rely on fast food as a quick meal solution, especially during lunchtime. Overall, sales are set to rise at a value CAGR of 5% at constant 2013 prices, during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Saudi Arabia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Saudi Arabia?
* What are the major brands in Saudi Arabia?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?

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You may also be interested in these related reports:

- Fast Food in South Korea
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Contact Name: Bill Thompson
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