Fast Market Research recommends "Surface Care in Uzbekistan" from Euromonitor International, now available

[ClickPress, Mon Dec 08 2014] Housing trend continued in Uzbekistan, creating many new houses, apartments and flats. In addition to efforts of private citizens, the Government also invested in housing. In 2013, hundreds of new houses were built in the Government’s house programme. In both rural and urban areas, population continued investing in construction or modernisation of living premises which was a logical continuation of aggressive baby boom of the review period. All such new living spaces created more areas to take care of and maintain, resulting in greater demand for surface care products.

Competitive Landscape

Competitive landscape of surface care remained stable, without change of leading companies in 2013. Procter & Gamble continued to lead with 13% value share. Its leadership was attributable to its strong historical presence in several categories and multi-brand strategy: Comet (8%) in multi-purpose cleaners and Mr Proper (5%) in multi-purpose and standard floor cleaners. Unilever Group followed as the second biggest company with 11% value share. Thanks to its Domestos (8%) and Cif (4%) brands, company is present in five categories of surface care, including bathroom cleaners, oven cleaners, scouring agents, floor cleaners and window/glass cleaners. The reason for its lower sales compared to Procter & Gamble is its higher prices. Kigili Group with its sole Bingo brand was the third major company, but 9% value share made Bingo as the most sold brand in 2013. Such leadership was due to extremely competitive prices for products and equal popularity in urban and rural areas.

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Industry Prospects

Surface care is forecast to enjoy strengthening of existing trends. Over the forecast period living conditions of consumers are expected to improve, further stimulating housing trend in the country. This will guarantee stable demand for surface care products. Domestic production is projected to see stronger growth because of its growing quality and as a response to increasing demand for competitively priced products. This will attract even more consumers who will be able to consume surface care products on a more regular basis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends

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