Market Report, "Colombia Information Technology Report Q1 2015", published

The extension of the Vive Digital program to encompass 2014-2018 demonstrates the government's continued commitment to improving the ICT sector. Government spending will therefore be a key driver of the IT sector in Colombia over our forecast period, from improvements in internet infrastructure, c onstruction of Vive Digital Kiosks , making Wi-Fi available in every municipality, as well as the distribution of tablets, computers and other connected devices. President Juan Manuel Santos has promised to prioritise social spending since his election victory , especially education, so we expect to see similar levels of spending on the IT sector to support this. For consumers, i mproving labour market dynamics and expanding consumer credit growth will continue to buoy household spending with a positive impact for the hardware market . The Colombian IT market is therefore one of our favourites in the region.

Full Report Details at
- http://www.fastmr.com/prod/912282_colombia_information_technology_report_q1_2015.aspx?afid=301

Headline Expenditure Projections

* Computer Hardware Sales: COP3.3trn in 2014, rising to COP4.6trn by 2018. Tablet sales momentum is strong, and Windows OS licensing fee cuts should boost notebook volumes from 2014.
* Software Sales: COP1.1trn in 2014 to COP1.7trn by 2018. Government incentives for local software will boost the sector, and we expect the greatest demand from end-users to remain in basic solutions, such as enterprise risk management and supply chain management systems.
* IT Services Sales: COP2.4trn in 2014 to COP3.8trn in 2018. The cloud computing opportunity is attracting major investment, while adoption of services by government should broaden knowledge of the benefits and boost growth.

Key Trends And Developments

The retail hardware market in Colombia is expected to fare well over the medium term as the growing middle class acquire devices - and strong income growth among the richest in society will drive demand for premium devices. However, due to relatively low incomes and high inequality, it will be government...

The Colombia Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Colombia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Colombia.

Key Benefits

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